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DTC Expertise
MKT Expertise    <

Marketing Expertise

Marketing Collateral
Design and/or provide suggestions for stronger marketing materials
Assist with new packaging and take-aways
Create & design marketing materials for DTC collateral
Write copy and templates for newsletters
Customer Relationship Management (CRM)
Evaluate customer relationship management system
Finalize tour and hospitality programs and pricing (2010/11 plan)
Finalize wine club benefits and tiers (2010/11 plan)
Develop procedures and processes for CRM and WC management
Annual email campaign schedule
Database organization/protocol
Reservation systems and WC management
Customer Relationship Management strategy
Increase Traffic and Sales
Provide sales training on the floor with tasting room staff
Identify gatekeepers and outreach strategy
Outreach plan to concierge, destination management companies, tour companies, and transportation companies
Weekly update to concierge and key gatekeepers
Collaborate in organizing industry and trade hospitality event(s) to increase traffic and introduce winery to key business generating relationships
Assist with invitation and details for hospitality party
Train staff in effective selling techniques and hospitality skills
Develop effective sales techniques manual